MASTER'S DEGREE PROJECT
"KADO"
AGENCY CREATION PROJECT
Cultural mediation between France and Japan through graphic design
In order to overcome the cultural and language barrier, KADO uses graphic design to establish a new way for designers to communicate a brand image whether it be in their own country or not.
KADO is an agency creation project made to develop cultural mediation between Japanese brands, artists and designers that would like to adapt their visual communication to the French market and vice versa. The outcome is a visual hybridation that combines the visual codes of one country with the brand image of the other.
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As an introduction, the project uses generated hybrid images to learn about colors and shapes that constitute the visual culture of both countries. They are to be shared online as a main support to show how the connexions could be enhanced and become even stronger in the future.
Dans le but de surpasser les différences culturelles et la barrière de la langue, KADO utilise les éléments du graphisme pour favoriser l’échange créatif entre le Japon et la France.
KADO est un projet de création d'agence destinée aux marques, artistes et créateurs qui souhaitent adapter leur communication visuelle à un public dont ils ne connaissent pas ou peu la culture visuelle. Elle allie conseil et création tout en gardant l’identité propre de la marque d’origine.
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Comme introduction, ce projet propose des images hybrides France/Japon pour se familiariser avec la culture visuelle (couleurs et formes) des deux pays. Elles sont destinées à être partagées en ligne afin de communiquer l’existence et le but de cette plateforme.
At the top of the page you can find the France/Japan ratio of the image you are looking at.
The names of the artists whose work was used or inspired me for these images are mentioned below, for every layer and for both countries.
You can see all the images by clicking on the left and right strokes at the top of the central image.
You can then exit this introduction and go to the main project by clicking on the logo, which you can also do next time from the landing page to go straight to the project without going through the questions and generator again (though it is still accessible through the project page as well so you can enjoy it again later)
LITTLE EDITION DESCRIBING THE VISUAL IDENTITY MAKING PROCESS
